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Arabella Gibson, a former corporate leader and mother of twins, has been appointed CEO of the Gidget Foundation. Gibson brings with her a wealth of business, marketing and communication skills and experience gained during a successful corporate career in Australia and the UK that has spanned over 20 years.

Formerly the Director of Communications at PBL Media, Nine Network Australia and ACP Magazines (now Bauer Media), Gibson takes over the role from founding CEO Catherine Knox, who moves onto the Gidget Foundation board. Gibson knows she has big shoes to fill but is confident her international business and corporate media experience, not to mention her life experience raising five-year-old twins, will help her steer the organisation into the next stage of its exciting journey to raise awareness of this important cause.

“I’m delighted to be joining the Gidget Foundation as it continues to grow from strength to strength,” says Gibson. “I firmly believe that sharing our message with new mums and dads is absolutely vital with todays fast paced lifestyle, where high expectations are felt far and wide. Our community needs to know that it’s ok to feel anxious and low and this is something we at the Gidget Foundation can help with through our free counselling and professional support at Gidget House. I am really pleased to be able to utilise my business skills for this role and, having a personal connection with Gidget’s family, means my passion to make a real difference to people’s lives is even greater.”

Obstetrician and Chair of the Gidget Foundation, Dr Vijay Roach, said: “We are delighted to welcome Arabella to the Gidget Foundation family. Arabella brings with her a wealth of experience in marketing, the corporate sector and media. She possesses the skills and drive to help expand the Foundation, develop our existing programs and continue the important mission of the Gidget Foundation, supporting the emotional wellbeing of pregnant women and new parents.”

Knox will remain involved in the charity she helped start a decade ago. In addition to her role on the board, Knox will focus on further developing the Gidget Foundation’s corporate emotional wellbeing programs. This initiative partners with corporate organisations to create tailored in-house programs to raise awareness of perinatal depression and anxiety and support new parents in the workforce – a project Knox is personally very passionate about.

“As one chapter closes, another very exciting one opens for the Gidget Foundation. We are absolutely thrilled to have Arabella on board. She is the perfect candidate to take us on our journey to helping many more new parents and their families through our programs such as Gidget House, the Emotional Wellbeing Program, and training for health professionals,” Knox said.

Click here for the press release

Please view the below video message from the new CEO, Arabella Gibson.